The Problem with
Wearables and how to solve them.
There are many troubles that plague product launches in terms of manufacturing, functionality, costs, and delivery dates. Even if the launch proceeds without hitch, ecosystems usually require the might and resources of large titans to scale & grow. While most small companies pursue profitability via market adoption, the larger companies have the mettle and finances to acquire and operate business units for relevance and influence, often at minimal or as loss-leaders - The category of products that is sold at cost, to incentivize the consumer to buy additional products or services being sold. For a large company to swoop in and acquire a startup for its wearable technology, not only do future market acceptance indicators need to be present, but the technology has to be aligned to the corporation’s product.
There are many troubles that plague product launches in terms of manufacturing, functionality, costs, and delivery dates. Even if the launch proceeds without hitch, ecosystems usually require the might and resources of large titans to scale & grow. While most small companies pursue profitability via market adoption, the larger companies have the mettle and finances to acquire and operate business units for relevance and influence, often at minimal or as loss-leaders - The category of products that is sold at cost, to incentivize the consumer to buy additional products or services being sold. For a large company to swoop in and acquire a startup for its wearable technology, not only do future market acceptance indicators need to be present, but the technology has to be aligned to the corporation’s product.
